Privacy policy
Your privacy is important. This Privacy Policy was last updated on July 2026.
1. Introduction
ALPEN ENTERPRISES PTY LTD (ACN 616 862 081) ("Alpen", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit our website, purchase products, create an account, subscribe to our communications, contact us, or otherwise interact with our products and services.
We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), the Spam Act 2003 (Cth), and, where applicable, the General Data Protection Regulation (GDPR) and other applicable privacy laws.
Our online store is powered by Shopify Inc. ("Shopify"), which provides the ecommerce platform through which we sell our products and services.
By accessing or using our website and services, you acknowledge that you have read and understood this Privacy policy
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
Identity and Contact Information
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
Account Information
- Username
- Password (encrypted where applicable)
- Account settings and preferences
- Saved shopping preferences
Transaction Information
- Products viewed
- Shopping cart activity
- Wishlist activity
- Purchase history
- Returns and exchanges
- Payment confirmations
- Order history
Payment Information
Payments are processed through secure third-party payment providers. We may receive transaction details and payment confirmations, but we do not store complete payment card details on our systems.
Technical Information
- IP address
- Device identifiers
- Browser type and version
- Operating system
- Log files
- Network information
- Session information
Usage Information
- Pages visited
- Products viewed
- Website interactions
- Time spent on pages
- Clickstream data
- Referral sources
Communications
- Customer support enquiries
- Feedback and reviews
- Emails, messages and correspondence
- Survey responses
3. How We Collect Personal Information
We may collect personal information:
Directly From You
When you:
- Place an order
- Create an account
- Subscribe to marketing communications
- Contact us
- Complete forms
- Submit reviews or feedback
- Participate in promotions or surveys
Automatically
When you use our website through:
- Cookies
- Pixels
- Tags
- Device identifiers
- Analytics tools
- Server logs
- Similar tracking technologies
From Third Parties
Including:
- Shopify
- Payment providers
- Shipping and fulfilment providers
- Marketing platforms
- Analytics providers
- Fraud prevention services
- Advertising partners
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable website functionality
- Remember user preferences
- Improve website performance
- Analyse website traffic
- Personalise your shopping experience
- Deliver relevant advertising
- Measure marketing effectiveness
- Prevent fraud and improve security
We may use services provided by Shopify, Google, Meta (Facebook and Instagram), and other analytics and advertising providers.
These providers may use cookies, pixels, tags, device identifiers and similar technologies to collect information about your use of our website and advertisements.
The information collected may include:
- Pages visited
- Products viewed
- Purchases made
- Device information
- Browser information
- IP address
- Advertising interactions
This information may be used to:
- Measure website performance
- Understand customer behaviour
- Improve our products and services
- Deliver personalised advertising
- Create audience segments
- Measure advertising effectiveness
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
Where required by law, we will obtain your consent before enabling non-essential cookies and tracking technologies.
5. How We Use Personal Information
We may use personal information for the following purposes.
Providing Products and Services
- Processing orders and payments
- Delivering products
- Managing customer accounts
- Providing customer support
- Processing returns and exchanges
- Communicating about orders
Improving Our Business
- Improving website functionality
- Analysing website performance
- Developing new products and services
- Conducting business analytics
Marketing and Advertising
- Sending promotional communications
- Providing special offers
- Delivering personalised advertising
- Conducting remarketing campaigns
- Measuring advertising performance
You may opt out of marketing communications at any time.
Security and Fraud Prevention
- Verifying transactions
- Detecting and preventing fraud
- Protecting customers and our business
- Maintaining website security
Legal and Compliance Purposes
- Complying with legal obligations
- Responding to lawful requests
- Enforcing agreements
- Resolving disputes
6. Legal Basis for Processing (GDPR Users)
Where GDPR applies, we process personal data based on one or more of the following legal grounds:
- Performance of a contract
- Legitimate business interests
- Consent
- Compliance with legal obligations
7. Shopify’s Role
Our store is hosted on Shopify.
Shopify may collect and process personal information to operate, maintain, secure and improve the ecommerce platform. Information submitted through our store may be transmitted to Shopify and its service providers, including providers located outside Australia.
We may also use Shopify features and services that incorporate information collected through our store to improve customer experiences, marketing effectiveness and business performance.
For more information about Shopify's privacy practices, please refer to Shopify's Consumer Privacy Policy.
8. Disclosure of Personal Information
We may disclose personal information to:
- Shopify
- Payment processors
- Shipping and fulfilment providers
- Cloud hosting providers
- IT service providers
- Analytics providers
- Marketing and advertising partners
- Professional advisers
- Related entities and affiliates
- Government authorities where required by law
We may disclose website usage information and marketing-related information to analytics and advertising providers, including Google, Meta, Shopify and similar service providers, for purposes including:
- Website analytics
- Audience creation
- Advertising measurement
- Marketing optimisation
- Personalised advertising
We do not sell personal information.
9. International Data Transfers
Personal information may be stored or processed outside Australia, including in the United States and other countries where Shopify or our service providers operate.
Where we disclose personal information overseas, we take reasonable steps to ensure recipients handle personal information in accordance with applicable privacy laws.
Where GDPR applies, we rely on recognised transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards.
10. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our products and services
- Maintain business records
- Meet legal and regulatory requirements
- Resolve disputes
- Enforce agreements
When information is no longer required, we take reasonable steps to securely delete or de-identify it.
11. Data Security
We implement reasonable technical, administrative and organisational safeguards to protect personal information against:
- Unauthorised access
- Misuse
- Loss
- Interference
- Modification
- Disclosure
These measures may include:
- Access controls
- Encryption
- Secure hosting
- Monitoring systems
- Employee training
No method of electronic transmission or storage can be guaranteed to be completely secure.
12. Children’s Privacy
Our products and services are not directed to children under 16 years of age.
We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take reasonable steps to remove it.
13. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Access personal information we hold about you
- Request correction of inaccurate information
- Request deletion of personal information
- Restrict processing
- Object to processing
- Receive a copy of personal information in a portable format
- Withdraw consent
- Opt out of marketing communications
- Lodge a complaint with a regulator
We may require identity verification before processing requests.
14. Marketing Communications
We may send marketing communications where permitted by law.
You can opt out at any time by:
- Clicking the unsubscribe link in marketing emails;
- Following opt-out instructions in communications; or
- Contacting us directly.
We comply with the Spam Act 2003 (Cth) and applicable consent requirements.
15. Data Breaches
If a data breach occurs, we will:
- Investigate and contain the incident;
- Assess the risks associated with the breach;
- Notify affected individuals where required;
- Notify regulators where required by law; and
- Comply with the Australian Notifiable Data Breaches Scheme.
16. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security or content of those third-party services. We encourage you to review their privacy policies before providing personal information.
17. Complaints
If you have a complaint regarding our handling of your personal information, please contact us first.
We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations or technology.
Updated versions will be published on our website together with the revised "Last Updated" date.
19. Contact us
ALPEN ENTERPRISES PTY LTD
247 Glen Osmond Rd
Frewville SA 5063
Email: info@alpenenterprises.com
Phone: (08) 7078 7788
If you have questions, requests or complaints regarding this Privacy Policy or our privacy practices, please contact us using the details above.